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FACT. SECOND DESIGN (ILLUSION OF FACTS)

FACT. SECOND RELEASE DESIGNING
After a massive sold out on the first release they talk about their second release theme to me. The brand is focused on building an idea of a world with truthfulness and clarity in everything, thus a theme focused on not following "illusions as facts." was what we end up creating.
I came up with the idea of a mask with hands holding the ear, eyes and the mouth representing some false ideas that hinders us to see the true facts on our own understanding. With additonal nature themed palette and traditional patterns that express the love of the true nature of humanity and love of our own native culture.
Next is the design and statement adding more impact to the idea it represents.
mock ups we made for online page and store.
FACT. SECOND DESIGN (ILLUSION OF FACTS)
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FACT. SECOND DESIGN (ILLUSION OF FACTS)

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